Top 7 SaaS Design Agencies in the USA

The global SaaS market is currently valued at a staggering $3 trillion — and according to McKinsey & Company, it’s projected to soar to $10 trillion by 2030. If you’re part of this industry, you already know: the opportunities are massive!

However, in this overcrowded marketplace, building a standout SaaS product is not that easy! It takes a blend of design expertise, industry insight, tech innovation, and strategic execution. That’s why partnering with a specialized SaaS design agency can be a smart move for long-term success.

But, how to find the right B2B SaaS Design agency that aligns with your project goals, timeline, and budget?

In this blog, we’ll introduce the Top 7 SaaS Design Agencies in the USA — along with practical tips to help you choose the perfect design partner for your product.

Benefits of working with an SaaS Design Agency

1. Specialized SaaS Expertise

Building a SaaS product isn’t just about making things look good—it’s about making every design decision count. From pricing pages and onboarding flows to how CTAs are placed, each element plays a role in driving sign-ups and boosting conversions. A SaaS design agency brings hands-on experience from real projects, ensuring your product is built not just for aesthetics, but for growth and performance.

2. Faster Time-to-Launch 

When you’re building a SaaS product, speed really matters! The longer it takes to launch, the more you risk falling behind. Internal teams often face shifting priorities, while freelancers may lack the structure to handle complex projects. A SaaS design agency brings a dedicated, cross-functional team that understands how startups move—helping you deliver MVPs and SaaS websites faster without cutting corners on quality or scalability.

3. Data-Driven Decision Making

Design decisions should never rely on assumptions—especially in SaaS product development. A specialized agency integrates analytics from day one—A/B testing, heatmaps, session recordings, and user feedback loops—to validate and improve the user experience. This ensures your product evolves in the right direction, with every iteration driven by real behavior and measurable impact.

4. Cost Efficiency in Long-term

Hiring an agency can cost more upfront—but it saves you from even bigger costs later. A poorly designed SaaS site can lead to lost users, low conversions, and expensive redesign. A great agency helps you get it right the first time, so your product performs well and grows without needing constant fixes.

5. Optimized Site Performance

Product owners often underestimate how much technical SEO, site speed, and mobile optimization impact growth—until traffic plateaus or bounce rates spike. A SaaS design agency bakes performance into the build: clean code, fast load times, scalable architecture, and search-ready pages. That means better discoverability, higher engagement, and a stronger foundation for organic growth as your product evolves.

7 Best B2B SaaS design agencies in the USA

1. Lollypop Design Studio

Lollypop is a global SaaS design agency that specializes in delivering end-to-end design solutions, from UX research, UI/UX Design to Product Development.​

• Location: USA, India, UAE, Vietnam
• Prominent clients: Intel, Cisco, Stanford, PayTM, Burger King.

Founded in 2013, Lollypop Design Studio has partnered with 350+ clients across 15+ industries, delivering UI/UX Design & SaaS design services​ that have touched more than 2 billion lives. 

With a team of 250+ designers, they have completed 1000+ projects, emphasizing a research-driven approach to design and development. Their commitment to excellence is reflected in 50+ global awards received, including DNA Paris Design Winner (2022), Silver A’Design Winner (2024), and Top B2B Companies by Clutch (2024).

Key services:

• AI SaaS product design 
• SaaS development
• UX research & Usability testing
• Product design audit (UX Audit)
• UI/UX Design & Prototyping
• Web App Development

2. Pony

Pony is a London-based design agency specializing in high-impact branding and product design for SaaS companies.

• Location: London (UK)
• Prominent clients: Advai, Odore, Seda, Raydar, Districts

Founded in 2019, Pony has partnered with over 150 tech companies worldwide. Known for its adaptive and fast-paced design process, the agency aligns closely with client goals to deliver work that’s both strategic and visually striking. At Pony, “okay” is never enough—every design is crafted to stand out, spark emotion, and make a lasting impression. Their philosophy? The latest project should always be their best.

Key services:

• SaaS Product design
• Design systems
• Brand Strategy

3. StanVision  

StanVision is an award-winning SaaS website design agency in Bulgaria.

• Location: Sofia (Bulgaria)
• Prominent clients: Skylead, Siena, Tolstoy, Contiant, Primer

Founded in 2018, StanVision quickly became a trusted partner for startups and enterprises. With expertise in B2B SaaS, Fintech, and AI-driven platforms, they combine strategic design with cutting-edge development to deliver scalable solutions that drive user engagement and business growth.

To date, StanVision has completed over 30 projects across multiple industries, helping partners raise over $300M in funding. The agency has also earned multiple Honorable Mentions from Awwwards, including 22 Awwwards and 9 CSS Design Awards.

Key services:

• SaaS product design
• Website design 
• Webflow Development

4. CodeTheorem  

CodeTheorem is a SaaS UX design agency that helps startups and growing companies scale effectively.

• Location: Ahmedabad (India)
• Prominent clients: IntroMagic, Emroll, Resume Pro

Founded in 2019, CodeTheorem has delivered over 350 projects for 70+ clients across 15+ industries. Their work has contributed to clients collectively raising over $250 million in funding. With a 92% client retention rate, CodeTheorem has proven its ability to deliver impactful, scalable design solutions that prioritize both form and function.

Their design approach is rooted in research, collaboration, and a strong understanding of business goals. The team works closely with clients to ensure their digital products not only look exceptional but also provide a seamless and intuitive user experience.

Key services:

• UI/UX design
• Design System
• Web app design 
• Web app development

5. Huemor

Huemor is a US-based SaaS website design firm​ that partners with B2B, eCommerce, Medical, and Tech firms.

• Location: Pittsburgh (USA)
• Prominent clients: Shopify, Sun King, UN Women, AlayaCare.

Founded in 2011 by Mike Cleary and Jeff Gapinski, Huemor has become a leading SaaS web design agency, recognized in 2024 for delivering high-impact, user-friendly digital experiences that drive real business results. Their work consistently focuses on improving conversion rates through strategic design and messaging.

With a proven track record in conversion-focused SaaS design, Huemor has helped clients generate over 500,000 qualified leads through compelling websites and optimized user experiences.

Key services:

• Web design
• UI/UX design
• eCommerce and corporate web design
• Website analytics & automation
• Conversion rate optimization (CRO)

6. Ramotion

Ramotion is an SaaS application design agency that bridges product & brand, regardless of the size and lifecycle stage.

• Location: San Francisco, California (USA)
• Prominent clients: Firefox, Salesforce, Turo

Founded in 2009, Ramotion has built a strong reputation for delivering refined UI/UX design, branding, and web development services that support product growth and user engagement. Their multidisciplinary team works closely with clients to deliver solutions that are both visually compelling and functionally sound, with a strong focus on scalability and consistency across platforms.

Ramotion’s deep understanding of product design, combined with branding and front-end development expertise, makes them a valuable partner for SaaS companies looking to elevate their digital presence.

Key services:

• SaaS app design
• Web app design & development
• Brand strategy

7. Merge

Merge is an SaaS design company that is trusted by 100+ startups with $100M+ in funding.

• Location: Kyiv (Ukraine)
• Prominent clients: Siren, Lox, Invisibly

Founded in 2018, Merge has rapidly established itself as a go-to partner for startups across various funding stages, from early-stage ventures to those with over $100 million in backing.

Their 30+ member team is committed to delivering high-speed, high-quality, and conversion-focused digital solutions. Merge’s approach emphasizes pixel-perfect design, user-centric experiences, and a deep understanding of business objectives, ensuring that each project not only looks exceptional but also drives measurable results.​

Key services:

• SaaS product design
• UI/UX design and audits
• Web development
• Design systems and branding

Further information: Top SaaS Design Trends to Elevate B2B Products

How to Choose the Right SaaS Web Design Agency?

​In today’s digital age, it’s easy to find a web design agency with SaaS experience. The real challenge lies in choosing a partner who truly understands the unique dynamics of SaaS products—one that aligns with your design vision, budget, and timelines, while also delivering real business value.

So, how do you find the right fit for long-term success? Start with these 3 essential steps:

1. Define Your Needs, Budget, and Timeline

Before searching for a SaaS design partner, it’s crucial to have a clear understanding of your project’s objectives:​

• Project Objectives: Be specific—are you aiming to improve mobile usability, simplify navigation, increase onboarding completion rates, or explore AI integration? The more focused your goals, the easier it is for a design partner to align their approach.
• Budget & Timeline: Establish a realistic budget and a clear timeline. Knowing your constraints upfront allows the agency to scope the project accurately, avoid delays, and tailor a strategy that delivers maximum impact within your parameters.

When these factors are clearly defined, it becomes easier to identify potential partners, streamline communication, and ensure your collaboration is grounded in mutual clarity and shared outcomes.

2. Evaluate and Compare Agency Expertise

After defining your project requirements, it’s time to research and assess potential agencies. Review their websites and pay close attention to the following factors:

• Location: Is the agency located near your company’s headquarters or main offices? Proximity can improve communication and coordination.
• Pricing Model: Does the agency’s pricing model fit your budget? Ensure the cost aligns with your financial expectations and project scope while considering the value they offer.
• Case Studies & Outcomes: Strong case studies go beyond visuals—they explain the problem, the design rationale, and the results. Prioritize agencies that can demonstrate real impact: higher onboarding completion, increased conversion rates, reduced user friction, or other quantifiable improvements.
• Relevant Industry Experience: Consider the type of clients they typically serve—startups, scale-ups, or enterprise SaaS—and whether they’ve worked in your vertical (e.g. Fintech, Healthtech, E-commerce). Relevant experience means less onboarding time and better alignment with your product challenges.
• Credibility & Recognition: Look beyond the portfolio. What do clients say about working with them through testimonials, Clutch or Google Reviews. Recognition through industry awards or features in UX publications is also a good indicator of credibility and leadership.

This detailed evaluation process will help you eliminate agencies that don’t fit your needs and narrow down the list to 3-5 potential ones for the final selection.

3. Schedule Consultations and Discuss Your Project

After narrowing down potential agencies, arrange meetings to discuss your design needs. Pay attention to how they handle your inquiries. Professional SaaS design agencies will take the time to understand your vision and objectives before commencing work.​

During these discussions, clarify aspects such as:

• Design Process: Ask about their typical workflow, team structure, your role as the client, and how they manage timelines and feedback cycles. This helps set clear expectations on both sides.
• Problem-Solving Approach: Inquire about their strategies for addressing challenges or delays during the project.​ A mature agency will have frameworks for risk management and clear communication during challenges.
• Cost and Payment Terms: Review their pricing model, payment schedules, and whether there’s flexibility to tailor the engagement based on your scope or budget constraints.

Engaging in these conversations will provide insight into the agency’s professionalism and compatibility with your project.​

You may want to read about: Critical SaaS Metric –  Are You Tracking the Right Ones?

Next steps

At this point, you’ve already taken the first strategic step toward building a high-performing product—shortlisting the top SaaS Design Agency in the USA! 

Once you start engaging with potential partners, the real difference lies in how openly you communicate. Sharing your product goals, user challenges, and technical constraints enables design teams to craft solutions that truly align with your business strategy—not just the brief.

If you’re seeking a SaaS design partner that puts users at the heart of innovation, our SaaS UX design expert​s at Lollypop are here to support you! As a global UX design SaaS leader, Lollypop combines deep design expertise with cutting-edge technology to deliver end-to-end SaaS solutions—ones that are not only visually compelling but also scalable, intuitive, and built to perform.

Reach out to us for a FREE consultation and discover how we how we can design SaaS products that grow with your business.

Frequently Asked Questions (FAQs)

1. What are SaaS design services?

SaaS design services focus on creating user-centric interfaces and experiences tailored specifically for SaaS products. This includes designing key flows such as onboarding, dashboards, pricing pages, and sign-up funnels—all to improve usability, increase conversions, and supporting long-term user retention.

2. How long does a SaaS Design project take?

The duration of a SaaS design project varies depending on the scope, complexity, and whether you’re designing an entire platform or just a specific user flow. For full-scale product design—covering everything from discovery to final handoff—the timeline typically ranges from 6-12 months. Smaller, MVP-focused projects with a more limited scope can often be completed in 1-3 months on average.

3. What are common SaaS design pricing models?

The common SaaS design pricing model includes:

1. Fixed-Price Model: Ideal for projects with a well-defined scope, this model involves a set price agreed upon before work begins. It offers predictability in budgeting but may lack flexibility for scope changes.​
2. Hourly Rate Model: Agencies charge based on the actual time spent on a project. This model provides flexibility for evolving projects but can make it harder to predict total costs.​
3. Time and Materials Model: Similar to the hourly model, but it includes costs for materials and other resources. It’s suitable for projects where the scope isn’t fully defined, allowing for adjustments as the project progresses.​
4. Retainer Model: Clients pay a fixed fee regularly (e.g., monthly) for ongoing services. This model is beneficial for long-term projects, offering consistent support and easier budgeting.
5. Subscription-Based Model: A variation of the retainer model, where clients pay a monthly fee for access to a dedicated SaaS design team. Agencies like Eleken offer this model, providing flexibility and the ability to scale services as needed.​