What is an Accordion UI Design: Tips & Examples

Here’s a design truth that sounds contradictory: sometimes the best way to show information is to hide it.

When everything is visible at once, nothing stands out. Users scroll past walls of text, miss important details, and leave without finding what they came for. But when you strategically collapse content into expandable sections, users can actually see the structure, scan for what matters, and engage with information on their own terms.

In this guide, we’ll break down what accordion UI design is, when to use it, best practices that actually work, and real-world examples that show the pattern in action.

What Is an Accordion UI Design?

Accordion UI design is a user interface pattern that organises content into collapsible sections, allowing users to reveal or hide information as needed. This approach supports progressive disclosure, helping users explore information gradually without feeling overwhelmed.

Accordions work especially well when content needs organisation but not constant visibility. They commonly appear in FAQ sections, settings panels, product specifications, and other areas where you need to present multiple topics without overwhelming the screen. 

Accordion UI Design Anatomy

A strong ui accordion is built from 6 core elements that work together to make the component easy to read, simple to interact with, and predictable for users. Each element plays a specific role in helping users understand where to click, what will expand, and how the content is organised.

1. Item Heading: The primary text label that identifies what the accordion section is about. It should be short, clear, and easy to scan.
2. Chevron Icon (Expand Indicator): An arrow icon that shows whether the section is open or closed. It can rotate when the accordion expands or collapses.
3. Header (Clickable Trigger Area): The entire row that users click or tap to toggle the accordion. It includes the heading, icons, and any additional indicators.
4. Badge (Optional): A small label that highlights status information, such as “New,” “Updated,” or counts. It provides quick context at a glance.
5. Divider: A thin line that separates each accordion item. It helps visually distinguish one section from another.
6. Content Panel: The expandable area that appears when the accordion opens. It contains the detailed information or supporting content for that section.

When Should You Use Accordion UI Design?

Accordions are most effective when they help structure information in a way that feels clear, manageable, and easy for users to navigate. They allow users to control what they want to read while keeping the page clean and focused.

1. When organizing non‑essential or secondary information

Use accordions when the content is supplementary rather than essential. These sections often contain supporting details that help certain users but are not critical for the main task. Keeping this type of information collapsible prevents it from crowding the page while still making it available when needed.

2. When you want to reduce cognitive load

The accordion design pattern is useful when information should be presented gradually, allowing users to absorb it one part at a time. This reduces cognitive load and keeps users from feeling overwhelmed. It works well when the content is more digestible in small segments rather than shown as one long block.

3. When working with limited space

Accordions help keep layouts clean in situations where vertical space is limited. Instead of displaying long sections of content all at once, accordions group information into smaller, collapsible units. This reduces scrolling and makes it easier for users to browse through a page without losing track of where they are.

Best Practices for Designing Effective Accordion UI

Designing an accordion component goes beyond simply hiding and revealing content. A well-designed accordion should improve scannability, reduce cognitive load, and support clear and accessible interaction. 

Below are best practices to help you design effective accordions:

1. Use Clear and Descriptive Labels

Each accordion button header should clearly communicate what users will find inside. Avoid abstract or generic labels, because users rely on the title alone to decide whether they should open the section. Write labels that are specific, direct, and meaningful.

Consider: using well-defined terms (e.g., “Our Services,” “Account Settings”), choosing labels that reflect the exact content inside.

2. Make the Entire Header Clickable

The full width of the header should act as the interactive trigger. Users shouldn’t be forced to tap only on the chevron or small icon, especially on touchscreens. A larger, unified hit area makes the accordion easier and more comfortable to use.

Consider: adding sufficient padding, or using a full-row clickable area,

3. Provide Strong and Consistent Design

Accordions should make it visually obvious when a section is open or closed. Users depend on cues like rotating arrows, color changes, or bolded titles to understand the current state. These indicators must behave the same way across all items.

Consider: rotating chevrons, subtle background shifts, bold text for open states.

4. Keep Panel Content Structured and Easy to Read

Expanded content should be organized in a way that allows users to scan it quickly. Dense paragraphs make accordions harder to read and slow users down. Present information in short sections with clear spacing so users can understand the key points without extra effort.

Consider: using short text blocks, bullet points, and simple subheadings.

Best accordion UI Design Examples

1. Apple — Product Feature Accordion

Apple uses a clean, minimal accordion in web design on the iPhone product page to organize detailed feature explanations without cluttering the layout. Each accordion item focuses on a specific device relationship, such as iPhone and Mac or iPhone and Apple Watch, and expands to reveal supporting content when selected.

Why this example works well:

• Clear and descriptive headings: Users immediately understand what each section covers, making scanning effortless.
• Full-width clickable header: The entire row functions as the trigger, improving usability across both desktop and mobile.
• Consistent visual indicators: The chevron rotates smoothly to indicate open/closed states, supported by subtle background changes.
• Readable expanded content: Text inside the panel is short, structured, and easy to digest, preventing cognitive overload.
• Appropriate use of progressive disclosure: Apple avoids overwhelming users with long paragraphs on a visually heavy marketing page by revealing details only when needed.

2. Blazeup — FAQ Accordion

Blazeup uses an accordion pattern in its FAQ section to help users quickly find answers without scrolling through long blocks of text. Each FAQ item is presented as a clean, collapsible section, allowing users to open only the questions relevant to them. This helps reduce clutter while making the support content easier to navigate.

Why this example works well:

• Concise question labels: Each FAQ item is phrased clearly, so users can immediately identify the topic before expanding it.
• Active-state highlighting: Instead of a chevron, Blazeup visually highlights the selected question (color and border), making the open item obvious in the list.
• Space-efficient layout: By showing only the list of questions initially, Blazeup keeps the help page lightweight and avoids long vertical scrolling.
• Ideal for support content: FAQs are a classic use case for accordions because users often come looking for only one or two specific answers.

3. Spotify — FAQ Accordion

Spotify uses a clean, minimal accordion in its FAQ section to organize common questions into a straightforward, easy-to-browse list. Each question sits in a simple horizontal row with a chevron icon, allowing users to quickly expand only the topics they’re interested in.

Why this example works well:

• Simple, scannable layout: The list is minimal and uniform, making it easy for users to move through multiple questions efficiently.
• Clear visual indicators: The chevron rotates smoothly on expansion, and the selected row darkens slightly to highlight the active state.
• Readable answer formatting: Expanded answers appear directly under the question in a clean block, making the content easy to follow.
• Compact structure: Spotify keeps spacing tight, which works well with the dark theme and focuses attention on the content rather than on decorative spacing.

4. Netflix — Help Center Accordion

Netflix uses a structured accordion in its Help Center to present troubleshooting steps, account guidance, and feature explanations in a clean and organized format. Each section is designed to minimize friction by letting users expand only the topics they need while keeping the rest of the interface uncluttered.

Why this example works well:

• Clear hierarchical grouping: Topics are organized into logical categories, such as Billing, Playback, or Profiles, making it easy for users to locate the right section before expanding.
• Minimal, functional design: Each accordion item is presented as a simple row with a title and a chevron icon, allowing users to focus on the content without unnecessary visual noise.
• Well-structured content panels: Answers include short explanations, steps, or links arranged in a scannable, easy-to-follow format, ideal for troubleshooting.

5. Nike — Card-Based Storytelling Accordion

Nike uses a card-style accordion on its “What Moves Us” page to reveal storytelling content in a visually engaging way. This web design accordion features a bold image with a short headline and a small toggle icon. When tapped, the card expands to reveal additional text while maintaining the immersive visual layout.

Why this example works well:

• Visual-first design: The accordion is embedded in large imagery, making the interaction feel more dynamic than a standard text list.
• Clear toggle behavior: The plus/minus icon indicates the expand/collapse state, making the interaction easy to understand.
• Ideal for storytelling: Nike blends content and visuals so users can explore narratives at their own pace without overwhelming them.

Final Thoughts

The accordion UI pattern is most effective when treated not just as a layout choice, but as a decision about clarity, structure, and user control. When thoughtfully applied, accordions help teams balance the need to present rich information with the responsibility to keep interfaces intuitive and friction-free

As a saas design agency, Lollypop Design Studio helps SaaS and digital product teams translate complex information into experiences that feel simple, intentional, and scalable. Our expertise in saas ux design and ui ux design for saas products ensures that every element—from onboarding ux to feature-rich dashboards—supports both usability and long-term product performance.

Whether structuring knowledge bases, organizing feature-rich dashboards, or shaping onboarding flows, we ensure every interaction supports both usability and long-term product performance through thoughtful saas ui ux design.

Book a free consultation to explore how thoughtful UX design can help your product communicate more clearly, reduce cognitive load, and create interfaces that grow seamlessly with your users.

Frequently Asked Questions (FAQs)

1. What are the benefits of accordion UI design?

Accordion UI design helps simplify complex or lengthy pages by allowing users to expand only the content they need. It reduces visual clutter, shortens scrolling, and supports better information hierarchy. Accordions are especially effective for supplementary content such as FAQs, specifications, or detailed explanations that not all users need to see upfront.

2. What are the differences between accordion UI and dropdown UI?

While both patterns reveal hidden content, they serve different purposes. An accordion is used to show or hide larger content sections and often allows multiple sections to be open at once. A dropdown, on the other hand, is typically used for selecting a single option from a list and closes after a selection is made. Accordions manage content; dropdowns manage choices.

3. What should be considered for mobile accordion UI design?

On mobile screens, space is limited, so accordion usability becomes even more important. Designers should ensure large tap targets, clear open/close indicators, and minimal scrolling within panels. Content should be concise and easy to read, and interactions should remain responsive to avoid user frustration. Consistent behavior and strong visual hierarchy are key to making mobile accordions intuitive and efficient.