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projects

Empowering a local Middle East supply chain player to go global

Creating a geographically curated digital website experience for shippers and transporters that enables them to efficiently post requirements, get quotes and register within the corporate ecosystem.

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Conclusion

What we achieved from this project?

Our goal was to create a seamless suite of digital experiences that would echo trust, reliability and create a brand identity for Trukkin that customers across geographies could identify with. We also helped Trukkin achieve the following outcomes:

  • Quickly scaled and became the fastest growing digital trucking platform in the Middle East.
  • Recruited thousands of partner-drivers through the platform.
  • Raised capital to help fuel their growth.

What we learnt from this project?

  • Simplicity and minimalism were key to creating a functional product that could be used on the go.
  • Conducting extensive research in a new domain is vital to achieve desired output.
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