Designing a responsive website for both - a desktop and mobile, while ensuring the users feel that the brand is selling fashion and not just the products.
After thoroughly understanding the needs of the business and the users, we wanted to ensure that we achieve the same without compromising of the usability of the website. Post a thorough analysis of many of the competitors’ platforms, we made a list of some of the probable features we would like to incorporate in the first phase of Zudio’s website.
Once we finalized the IA after iterations, we started with wireframes. Mobile-first approach was followed while making the wireframes which was then scaled-up into responsive desktop screens.
Below are the high-fidelity wireframes which were created and later pushed to the visual design stage.
We focused on creating an appealing yet clean and consistent design, that aligned with Zudio’s brand identity, and created a cohesive experience. We strategically implemented images, colors, typography and other visual elements, that evoked a feeling of trust, comfort, reassurance and excitement, thus promising a hundred percent customer satisfaction.
