Interviewing key stakeholders and conducting secondary research to gather insights.
Defining the product roadmap and a plan for how to support the business strategy.
Collating all business and user insights to crate a harmonious user experience for the product.
Using brand guidelines to create system of components, patterns, and styles for the product.
Co-ordinating all product and project related activities between various collaborator.
Testing features and functions of the product in real time, to achieve best possible outcomes.
Managing the project through our own PM team, with the assigned PMO was tougher than initially expected
Syncing up with a financial consultant (with a very different work style) made us step outside our comfort zone
16 weeks to execute a revolutionary new approach for mobile + web really tested the limits of our endurance
Identifying key customer journeys as a part of the Phase 1 MVP, and the personas being catered to.
Understanding interdependencies, potential features and the level of complexity of each module.
Printing our designs on standees to foster better interactions and ideation with the client
We chose Proxima Nova for simple, clear and bold letters. Our team focused on the proportions, the spacing, the overall look and feel. It didn’t have a lot of fussy details or mannerisms. The open, circular forms gave it a “friendly” appearance, especially in the lowercase.
We used Noto Sans for local languages to enhance engagement in the states of Andhra Pradesh and Telangana. Noto is a multilingual font designed as an intermediate style between the modern and traditional. User’s can switch display language between Tamil and Telugu in seconds.
Space Grotesk
HK Grotesk
The typography below is defined for use in Web designs only.
The typography below is defined for use in Mobile designs only.
White
#FFFFFF
rgba(255, 255, 255, 1)
100
#E2E2E2
rgba(226, 226, 226, 1)
200
#BDBDBD
rgba(189, 189, 189, 1)
300
#9A9A9A
rgba(154, 154, 154, 1)
400
#828282
rgba(130, 130, 130, 1)
500
#4F4F4F
rgba(79, 79, 79, 1)
600
#333333
rgba(51, 51, 51, 1)
700
#1B1C1F
rgba(27, 28, 30, 1)
100
#FFE4D9
rgba(255, 228, 217, 1)
200
#FEC9B3
rgba(254, 201, 179, 1)
300
#FEAD8C
rgba(254, 173, 140, 1)
400
#FE9266
rgba(254, 146, 102, 1)
500
#FD7740
rgba(253, 119, 64, 1)
600
#B1532D
rgba(177, 83, 45, 1)
100
#FFE4D9
rgba(255, 228, 217, 1)
200
#FEC9B3
rgba(254, 201, 179, 1)
300
#FEAD8C
rgba(254, 173, 140, 1)
400
#FE9266
rgba(254, 146, 102, 1)
500
#FBB03B
rgba(253, 119, 64, 1)
600
#B07B29
rgba(253, 119, 64, 1)
100
#DED6FF
rgba(222, 214, 255, 1)
200
#BDADFF
rgba(189, 173, 255, 1)
300
#9C84FF
rgbargba(189, 173, 255, 1)(156, 132, 255, 1)
400
#7B5BFF
rgba(123, 91, 255, 1)
500
#FD7740
rgba(90, 50, 255, 1)
600
#3F23B3
rgba(63, 35, 179, 1)
100
#FFD6DE
rgba(255, 214, 222, 1)
200
#FEADBD
rgba(254, 173, 189, 1)
300
#FE859B
rgba(254, 133, 155, 1)
400
#FD5C7A
rgba(253, 92, 122, 1)
500
#FD3359
rgba(253, 119, 64, 1)
600
#B1243E
rgba(177, 36, 62, 1)
