RAKBANK SMEsouk is an online banking marketplace that assists all small and medium-sized enterprises and empowers them to grow in the UAE. It helps SMEs at all stages of establishment.
RAKBANK SMEsouk is a bank in the UAE that helps SMEs with all needs around growing their business. It provides business toolkits to help SMEs with help around trade licenses, account opening, accountancy, POS and mobile POS, marketplace, facility management, fleet, office equipment and furniture, SME community access, loans, insurances and quick apply for business accounts and loans. Some of the requirements mentioned by the stakeholders:
The team facilitated remote workshops with stakeholders to gather end-user historic insights around current understanding, usage & expectations. Our teams focussed both on pre-login and post-login experiences to understand the potential of credibility provided to users at different stages. The core focus was on these areas:
Our primary focus was to redefine a marketplace portal by re-imagining the interactions by users (SMEs) across all stages of operations. To design a business digital banking as well as a Personal Digital Banking platform that would not just be beneficial for SMEs, but would also be helpful for service providers and partners as a unique bridge to connect these user groups.
To narrow down our research insights, we relied heavily on well-structured documentation, consistently reviewed & maintained by all the stakeholders. With just a brief of expectations shared, we had to put in great effort to ensure there is an expectation match around the engagement with a thorough review of the experience desired to be explored in the define phase.
We worked on defining a problem statement to solve through design and compiled our reports on different user personas, journey maps, empathy maps, competitor analysis, information architecture, and task flows.
Based on the user stories & prerequisites, Lollypop design studio introduced exceptional & distinctive features in the banking portal.
We have an excellent design constancy in the internet banking portal that makes the users feel they are a part of the portal’s ecosystem even while browsing through the marketplace. We crafted experiences that the users felt comfortable going through with a sense of confidence and relief with consistent guidance.
RAKBANK SMEsouk headquartered in the emirate of Ras Al Khaimah, in the UAE, is now at the user’s fingertips in the comfort of their homes. Users are better aware, better informed, and better prepared for all their needs around SME-relevant services.
