A conversational, user driven website that would showcase a wide variety of projects for PS Group - one of India's largest developers.
The whole design is extremely interactive with lot of micro-interactions in place; this was done to ensure increased user engagement and to grip user’s attention. Website is made image heavy to give the real-life experience to users with pictures of various completed and ongoing projects. Users can view project snippets on a carousel, and the one which peeks their interest can be selected to gain an in-depth understanding.
The primary color is blue which has been taken from the logo and we have introduced orange as a secondary color. This is to balance the royalty with excitement, intelligence with warmth and to maintain the beautiful contrast that it brings in. To maintain the subtlety of the design , we have used lot of white spaces and the design follows a card style layout to give an extremely neat structure and to help users focus on the content.
