An online platform for mutual fund investments which provides users with a fully digital experience that’s intuitive, assistive, and hassle-free.
The visual design of Paytm Money leverages the trust factor from the parent company Paytm’s branding in terms of the colors used. In addition to this, the Design of Paytm Money is such that the user is always guided throughout using small animations, detailed videos, and colorful interfaces. The typeface used is Roboto, which is quite easy to read. The typography has been picked keeping in mind the heavy mobile usage and also ensuring good quality on lower end phones too.
Gradients have been introduced for a fresh look-and-feel. Customized illustrations have played a very important role in conveying the meaning of complex Fintech terms to users. It is through these that the user can understand and identify sections of the app better. Every section and component of paytm Money is enriched with icons to combat the strong presence of numbers and text.
