One of the world’s largest B2B platforms for the global fashion industry, we designed a website which has a digital presence in more than 190 countries with 1800 plus products under 13 categories. It is a simple platform to navigate through for latest news, articles and updates about the textile and apparel industry.
A website such as this required a well-defined navigation with distinguishable differences since it is data driven. Service was segmented into five modules; a primary color for each module was introduced with the same overall layout. Lot of white space was used to make way for information and royal blue color was provided to the overall identity, signifying that website serves as the King in its industry. We also played around with loads of icons to aid quick understanding and movement. The website successfully provides all the information just with a glance and is extremely simple to use.
