Curating intuitive shopping experience for fashion retail e-commerce

Our focus was on scalable wireframes with keywords that provide easy navigation throughout the platform. Through our wireframes, we provided the customers in-depth information about the product, the brand, and the measurements for customization which in turn built trust in the consumers’ minds.

The ‘Buy Now’ option was provided to let users proceed with the purchase quickly in case they are not interested in going through the custom style process. ‘More customisation’ CTA gave the freedom to proceed with further customization with additional text giving clear ideas on the features they can change. For repeated customers, we made the measurements prefilled as per the purchase history, to make the task a little more easier.

Our chief focus for eShakti’s visual design was on the aesthetic of the brand and its related materials; strategically implementing images, colors, typography and other elements.

Through the visual elements, we have conveyed feelings such as delight, confidence and interaction. The visual appeal of eShakti can awaken memories and emotions like trust, comfort, hope and self-confidence.

• Enhanced the consumer experience by uplifting the cloth customization journey. 
• Increased credibility and trust for eShakti.
• Improved visual hierarchy of components and data visibility to ensure efficient product discoverability.
• Reducing drop-offs by adding “Buy now” and “More Customization” CTA buttons, making the shopping experience seamless.
• Developed an aesthetically appealing, user-friendly, and accessible shopping experience for consumers.