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Vui Hội Làng – Reviving Vietnamese folk culture through a modern gaming application

Step into the shoes of Vietnamese citizen and embark on a journey to preserve our cultural heritage. Upgrade villages, and preserve traditional values while exploring the charm of folk games. Experience the perfect blend of nostalgia and fun in this cultural adventure. Join us today!

Folk Games Designation 2024 Vietnam Runner Up
Brief

Vui Hội Làng – a mobile game that brings the cultural richness of Vietnamese traditional folk games to a modern audience. By allowing players to role-play as a good citizen who help to upgrade and modernize traditional villages across Vietnam. Through tasks, mini-games, and collaborative efforts, players can experience the charm of Vietnam’s cultural heritage while participating in community building. Our game aims to preserve and revitalize traditional customs while appealing to a tech-savvy, game-loving generation.

Challenges:
The cultural values and traditional significance of folk games are gradually being lost, as Vietnamese youth face limited opportunities to access and participate in them. The challenge lies in preserving and revitalizing these games in a way that resonates with modern society, ensuring their continuity and appeal to the younger generation.

Solution:

  • Digitalize Vietnamese traditional games to encourage young Vietnamese to play these games frequently, socialize with others, and explore Vietnamese culture along the way.
  • Build an interesting and seamless storyline.
  • Integrate multiplayer mode into the mobile game to encourage players to invite, play, and interact with their friends and relatives.
  • Integrate a competitive ranking system.
Goals

Short term:
Digitalize Vietnam traditional games in the way that is attractive and suitable for young Vietnamese.
Long term:
Increase awareness of reserving Vietnam culture among young Vietnamese.

DESIGN PROCESS
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Discover

Traditional cultural identities are important values of a nation. In Vietnam, some cultures are gradually being forgotten, including Folk Games that are less popular in Vietnamese people’s lives. Especially, for today’s young people who are progressively forgetting or not knowing about Folk Games.

Therefore, we began to research by finding out the reasons why folk games are increasingly “mai một” and interviews with users to get to know the target groups to understand their behaviors, pain points, and expectations for a product that helps them not forget folk games.

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COMPETITOR AUDIT
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Discover

There are 4 factors that make most mobile games successfully conquer young users: Gamification, Educated, Ranking system, Consistent graphical style.

USER PERSONAS
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EMPATHY MAP
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CUSTOMER JOURNEY MAP
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Ideate

At this phase, each team member will outline their own ideas within a certain time. This helps the team have different perspectives as well as different solution, and choosing the best and most suitable solution for the user team.

INFORMATION ARCHITECH
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USERFLOW
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LOW-FIDELITY WIREFRAMES
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Design

The design phase focuses on creating user-centered interfaces and experiences that blend traditional folk games with modern, engaging visuals and interactions.

STYLE GUIDE
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VISUAL DESIGN
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Prototype

The “Vui Hội Làng” prototype offers a vibrant first glimpse into the world of Vietnamese folk culture. Players can explore an engaging interface, interact with lively characters, and experience key features such as character creation, playing-games, leaderboards, and friend connections. This version not only tests usability and functionality but also provides an opportunity for players to offer feedback and help perfect the game. Join the experience now and be part of the journey to develop Vui Hội Làng!

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Conclusion

The “Vui Hội Làng” project shows the dedication and teamwork of our group, leading to important lessons and great achievements:

  • We earned second place at the 2024 Lollypop Designathon after 24 hours of focused effort.
  • We applied the Design Thinking process to deeply understand and solve user problems, while also considering business factors to ensure the solution’s sustainable development.
  • The competition inspired us to reflect on the role of young people in preserving national culture, making us realize the importance of safeguarding traditional values.
  • It provided an opportunity for effective teamwork and collaboration.
  • Although the content introducing folk games lacked some appeal, the judges saw great potential for further development.
  • Moving forward, we plan to improve character development, storytelling, and the user experience.

We express our gratitude to Lollypop Design Studio for crafting an engaging platform that enabled us to connect and foster memorable experiences while deepening our appreciation for Vietnamese traditional folk games.

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