Revolutionising Sales Force Automation

Mavic bridges the gap between on-ground sales and real-time decision-making. Built on field research and user insights, it tackles sales team challenges. With a mobile-first design, AI-driven insights, and smooth workflow integration, Mavic enables DSRs to sell smarter and perform at their best.

Great design begins with deep understanding. Over three months, the team immersed themselves in TCPL’s sales ecosystem, working closely with DSRs, TSOs, and Distributors to uncover their daily realities.

What do they truly need from a digital tool? Where does technology help or hinder them? Through field visits, workflow observations, and in-depth interviews, we gained firsthand insights—ensuring the solution was not just functional but transformative.

• On Field Research: Sales teams move fast, from morning planning to rapid store visits, negotiations, and order closures under tight deadlines.

• User Journey Mapping: We mapped the DSRs’ workflow—planning, pitching, tracking, and closing—identifying friction points and behavior to inform the design.

• Data-Driven Insight: Analysing app usage revealed drop-offs, redundancies, and high-effort tasks, allowing us to improve in speed, efficiency, and engagement

Research revealed a key insight—technology alone isn’t enough. The old SFA platform existed but saw low adoption. Mavic had to be more than better—it had to be indispensable.

Below are list challenge and how might we enhance:

• Low adoption, high resistance to change: DSRs favoured manual methods over digital tools.
  -> The new system had to be seamless, fast, and intuitive—boosting productivity without disrupting workflows.

• Cognitive overload & inefficiencies: The old app buried key information in dense, text-heavy screens.
  -> We needed to introduce clear visual hierarchies, predictive recommendations, and intuitive navigation that aligned with how users think and act in real-time.

• Lack of actionable insights: DSRs favoured manual methods over digital tools
  -> The new system had to be seamless, fast, and intuitive—boosting productivity without disrupting workflows.

• Connectivity & performance issues: Field teams operate in diverse conditions—unreliable networks, different devices, and long hours on the go.
  -> The platform had to be fast, lightweight, and optimized for mobile battery efficiency.

Great design begins with deep understanding. Over three months, the team immersed themselves in TCPL’s sales ecosystem, working closely The discovery workshop revealed the brand’s vision—creating a happy, comforting space for users. Cupcakes and cookies symbolized joy and emotional upliftment, reinforcing its identity as delicious and deeply evocative.

By prioritizing trust, personalization, and a conversational tone, the brand aimed to build deeper connections. It aspired to be the go-to choice for satisfying cravings and gifting needs, truly hitting the user’s “sweet spot.”

After refining the information architecture through multiple iterations, we transitioned to wireframing. High-fidelity wireframes laid the foundation for the visual design, ensuring alignment with key insights and user needs.

Armed with these insights, we embarked on a structured 3–4 month UX and UI design phase, running in parallel with development to ensure timely execution.

• User-Centric Workflows: Every feature—from order-taking to incentive tracking—was designed not as an isolated function, but as part of an effortless, guided journey.

• Minimal Cognitive Load: We simplified information architecture, incorporated strong visual cues, intelligent automation, and contextual guidance, ensuring that sales reps always knew what to do next.

• AI-Powered Intelligence: Mavic was designed to anticipate needs—whether it’s recommending the best outlet to visit, surfacing high-priority orders, or providing dynamic sales suggestions.

• Seamless Adoption & Engagement: Beyond function, the platform introduced gamified incentive tracking, peer performance benchmarks, and real-time notifications—turning routine sales tasks into an engaging, goal-driven experience.