We designed a website that created distinct entities for the corporate and the product. The website embodies sophisticated language, yet has pitch-perfect content clarity.
Logistimo pioneers network-agnostic mobile and web software to establish logistical visibility across all echelons backed by predictive analytics. With a strong base and penetration in Indian market, they now aim to be global service providers.
The project posed us with two big challenges, first, we had to create distinct entities for the corporate and product ‘Logistimo’, second, being the users of the product and decision making authorities had to be on-boarded through single platform. We had proper content categorization in place to direct users to their respective interest areas and along with that lot of concentration was placed on the technical aspect of the product. The website embodies the sophisticated language yet has pitch perfect content clarity.
The website was designed within the branding guidelines of the clients. We ensured that the whole website was designed to build trust and credibility along with an extremely easy navigation. The tone of the site is serious but the impression was kept on the lighter side.