A mobile app that aids students looking to excel in competitive exams, while simultaneously guiding and motivating them to achieve better results.
The objective of myIMS app is to deliver a state-of-art learning portal, which can instil confidence in the students while giving them an end-to-end visibility over their preparations. The aim was to reduce the clutter and highlight the features and functionalities that were important to the students.
The information architecture of the myIMS app was created specifically to increase the student’s engagement and interaction with the app. Features such as gamification, chat discussion and instant video tutorials were introduced to add incentive and make it more interactive for the students.
The visual design represents a clean and minimalist approach which focuses on the content and improves the legibility of the app. The semi-rounded details of the fonts give a feeling of warmth, while the strong structure provides stability and seriousness to the app. The colour palette and the subtle UI elements represent the simplicity and friendly nature of the app which makes it more engaging and aesthetically appealing to its users.
