A platform which offers a wide range of payment services to the vast majority of the unbanked and underbanked population of Nepal, who live in rural areas.
Since there were three applications to design for, we wanted to keep the overall look and experience similar across them; hence, the navigation, layout and colour themes remain constant throughout. Red and Black were used as primary colours as they are the brand colours and to balance out the harshness of Red we introduced Grey as a secondary colour.
Considering that our designs are for people from the rural background as well, we had to ensure that information was upfront and easy to understand and hence, card layout was used while giving enough breathing space along each element. The background was kept white to highlight the content and increase readability. Also, Helvetica font was used as it loads the fastest, being a default font.
To give a more personalized feel to the app, we opted for custom icons and illustrations and for reinforcing the brand image, primary colours were used in them. Further, for a better understanding of the app, special illustrations were created for the onboarding stage.
Thus, all the visual elements have been kept simple for easy usage, while being highly efficient to assist the user in navigating around the app and website.
I was extremely impressed by Lollypop’s timeliness.
Shweta Bagla
Sr. Marketing Officer, IME Limited
