AGOG is an aggregated solution that connects a shipper with a carrier under the same platform . The platform is a solution for finding services for shipping on the go. It provides customizable transportation software for shippers, freight brokers, movers and other on-demand moving services. It acts as a B2B, B2C and C2C platform for logistics services. Some of the other requirements as mentioned by the stakeholders:
As this product is an MVP, we began with grasping the vision for the product from the stakeholders. We had a client kick off call and a discovery workshop to understand the client’s vision better and incorporate our understanding to ensure a better experience. Some of the key points were:
Understood the purpose of design and problems to solve
Studies which KPIs were used to measure the UX effectiveness
Discussed the logistics market behaviour of the target audience in these areas
A revolutionary idea of having a single application that connects shipper, carrier and broker at one place and provides end to end logistics services to it’ users.
We create solutions where we provide transparent carrier information and alternative contacts in case of inconvenience and also users are allowed to get services seamlessly.
We focused on providing discussion windows for every shipping detailed, video calls and carrier/driver stories in a way where it helps in building up the trust with the company.
Building trust through constant contact by providing timely updates to the shipper regarding the order, providing request for updates if any to re - gain trust by the users.
The Project revolved around creating a logistics platform focusing on a variety of services. We defined multiple opportunity areas to create a user friendly and holistic service application. Our aim was to create a platform that catered to various services and is interconnected. Following were various modules that we designed for:
Auto Transportation: The auto transportation module focuses on large scale transportation services for auto mobiles from auction and non auction. This helps connecting shipper, carrier & broker who wants to opt or give auto transportation services.
Household: The Household vertical helps connecting the users who want to move their household goods from one place to another.
Emergency Roadside Assistance: The Emergency Roadside assistance provides a range of services like towing, Battery Jumpstart, Fuel Delivery, Lock Smith Services etc., during unforeseen events of breakdown or emergencies.
Delivery: The delivery verticle focuses on small scale transportation of goods, along the lines of envelopes, boxes store pick ups, etc.
Freight: The freight verticle focuses on more large scale transportations along the lines of animal, food, heavy machinery etc. in bulk.
Admin: AGOG admin portal primarily focused on integrating holistic dashboards, support modules,Alerts,Ratings and data from all verticals in one place. It was designed for making the slightest edits or to configure the smallest inputs by AGOG admin in the app.
Prioritized user fulfillment and created IA considering user explicit necessities
Once we had the IA finalized after iterations, we started with wireframes, Below are the high fidelity of wireframes which were created and later pushed to Visual design stage. Keeping in mind all the above points, we need to ensure that the pain points and the opportunity of each persona was addressed. We ensured an extremely smooth and straightforward onboarding process, trailed by an exceptionally natural, dynamic and outwardly rich landing page. Besides, we ensured a wide range of clients have a consistent encounter through different modules, while making the point of interaction as straightforward and direct with the goal that clients wouldn’t need to think excessively.
The purpose of main landing screen is that carrier will be able to choose any of the vertical based on his requirement and will also be able to see the current and past shipments.
This dashboard will give the holistice view of all shippers, carriers and brokers accross all verticals in one place.It is mainly created to help AGOG admin team to take various business decisions based on all major data points shown in a graph format.
Overall Analytics for the Fleet to get the clear picture of the fleet that how is it performing.There is so much data available for the fleet to manage so it can be overwhelming at times so the data is presented in a very simple and efficient manner through maps, graphs and donut charts etc.
We have added further data filtering based on verticals and time periods in order to provide more accurate information so the information presented is relevant for the user to make informed decisions.
