Democratizing Peak Potential Empowering Individuals to Thrive Everyday

Tattva Health is a wellness brand dedicated to helping individuals achieve peak mental states on demand by harmonizing ancient self-healing practices with modern technology. Their approach combines immersive retreats, transformative workshops, and an innovative digital wellness tracker designed to enhance holistic well-being.

For the website redesign, our goal is to create a seamless, user-friendly experience that introduces visitors to Tattva’s offerings in a clear and engaging way. The platform will highlight their retreat programs, workshops, and wellness tracker, showcasing their benefits and impact. As an educational hub, the website will simplify complex wellness concepts, guiding users through the science and tradition behind Tattva’s approach. Additionally, we will integrate a streamlined booking system for individuals and corporations, making it effortless to reserve retreats and workshops. Through a thoughtful and intuitive design, the new website will reflect Tattva’s commitment to holistic well-being, bridging ancient wisdom with modern convenience.

The journey of visualizing mental health wellness involves translating abstract concepts into meaningful, relatable experiences. Intangibles like Stress, Sleep, Connection, Creativity, Being Present, Mindfulness, Happiness, and Purpose represent pillars of mental well-being but present unique challenges for representation.

We faced the challenge of visualizing ancient practices in a way that would allow people to quickly and effortlessly grasp their meaning. The product is introduced to western audiences who are not familiar with these concepts and are probably hearing about them for the first time.The concepts had to be presented in a manner users can  understand their impact, and learn how to incorporate them into their daily lives. 

The market lacks a data-driven, evidence-based preventative health concept that fosters community and connection. This gap required us to build from the ground up, combining research and innovation to create a platform that unites people in nurturing holistic wellness.
Bridging the gap between ancient Asian healing practices and data-driven, science-backed solutions onto a single platform came up as a significant challenge, it demanded innovation to merge tradition and technology.

We conducted a discovery workshop that lasted for a week  to define the scope for the project.  Primary research encompassed several key methodologies to gain comprehensive insights and inform our approach opportunity mapping, Proto personas, Feature benefit mapping and archetypes. Secondary research included Competitor Landscape and Competitor Visual Identity study.

Effortless Wellness Management: AI-powered tools and personalized breathwork programs help you identify and manage stress triggers, promoting overall well-being.

Data-Driven Progress & Insights: Track your progress and witness the tangible impact of breathwork on your stress levels, focus, sleep quality, and overall performance.

Supportive Community for Shared Growth: Connect with like-minded individuals, participate in challenges, and access guidance from experts to stay motivated and accountable.

Social element of interaction regarding wellness and common
wellness goals.