ACT Fibernet is a leading broadband service provider that offers high-speed internet connectivity across India.
Once we finalized the information architecture through multiple iterations, we proceeded with creating wireframes. We developed high-fidelity wireframes and later progressed to the visual design stage. It was crucial to address the pain points and opportunities of each persona while adhering to the aforementioned considerations.
We prioritized a smooth and straightforward onboarding process, followed by designing an intuitive, dynamic, and visually appealing homepage. Ensuring the app was feature-rich yet simple to use for all personas was a key focus. Additionally, we redesigned the entire experience for managing plans and value-added services (VAS) by employing familiar mental models to ensure usability for every persona.
Half-filled icons are simple yet depthful, they convey information effectively with a clean aesthetic, enhancing user engagement.
Both primary and secondary colors have been used in the application to establish a strong brand connection. These colors are derived from the brand guidelines and logo, ensuring consistency across the design.
