Chóp Chéc: Personalized career discovery for students powered by AI and interactive simulations

“Chóp Chéc” is an AI-powered web platform that helps Vietnamese students explore, experience, and choose career paths aligned with their strengths and personalities. By combining academic data analysis, personality assessments, and immersive career simulations, “Chóp Chéc” delivers a personalized, data-driven approach to career orientation that bridges education, technology, and the labor market.

Challenges
Many Vietnamese students struggle to make informed career decisions due to limited self-awareness, minimal exposure to real work environments, and reliance on biased or incomplete information from families, schools, or social media. As a result, they often face mismatched majors, low job satisfaction, and wasted educational resources.

Solutions

• Smart Career Profiling: Integrate academic data and personality assessments (MBTI, Holland Codes) to suggest suitable careers.
• Interactive Career Simulation: Enable students to experience “a day at work” in different professions through gamified scenarios.
• AI Career Insights: Use AI to analyze user behavior and provide a personalized dashboard with updated recommendations and progress tracking.
• Partner Ecosystem: Connect learners with training centers and businesses through a voucher and partnership system, fostering a sustainable education–workforce network.

Short-term

• Develop an AI-powered platform that helps Vietnamese students discover and experience suitable careers through personalized analysis and interactive simulations.

Long-term

• Build a nationwide ecosystem that connects education, technology, and the labor market, empowering future generations to make informed and sustainable career choices.
  

In Vietnam, the career trends of university students reveal several noteworthy issues. According to a study by Vietnam National University (VNU), graduates working in jobs unrelated to their field of study often earn lower incomes than those employed in their trained professions.

Additionally, surveys reported by Thanh Nien in 2018 and Tuoi Tre in 2021, based on data from Navigos Group, indicate that around 60% of students felt their initial career orientation was not suitable after graduation. This has contributed to a widespread shortage of high-quality human resources among many businesses.

According to the Ministry of Education and Training and the General Statistics Office, in the 2023–2024 academic year, Vietnam had approximately 25.6 million students in preschool and general education, with an average annual growth rate of around 10%.

This highlights the urgent need for intelligent and scalable career guidance solutions.

In the context of rapid digital transformation, the Vietnamese government has identified education as a key sector in the National AI Strategy to 2030. Simultaneously, the release of national-level education data has created favorable conditions for analyzing transcripts and academic performance, thereby enabling more accurate career guidance.

Our research shows many Vietnamese secondary and high school students struggle to make informed career choices. They often feel unsure about their strengths and interests, while available online information is too fragmented or generic. As a result, many pick majors based on others’ opinions or misconceptions.

To address this issue, we asked ourselves a key question to define the problem statement and broke it down into four main approaches.

Our goal is to build an AI-powered platform that helps students find careers matching their strengths and personalities through engaging visuals that illustrate the journey from student to professional. The platform provides a clear roadmap with three main features.

• Learning data analysis: Connects to national databases to access student transcripts, then analyzes individual strengths and weaknesses.
• Personality test:
  Combines academic data with MBTI and Holland Codes to suggest suitable careers.
• Career simulation game:
  Lets students experience “a day at work” through an interactive game.

The logo of the career guidance platform “Chóp Chéc” (Job Check) is designed from the image of two puzzle pieces that fit perfectly together, symbolizing the ideal connection between each person’s abilities and personality with a suitable future career.

This visual identity not only aims to build a modern and youthful image for the project, but also highlights its core mission – to solve the challenge of career orientation through a scientific approach, helping every student discover their own place in the world of work in the most complete way.

Our research shows many Vietnamese secondary and high school students struggle to make informed career choices. They often feel unsure about their strengths and interests, while available online information is too fragmented or generic. As a result, many pick majors based on others’ opinions or misconceptions.

To address this issue, we asked ourselves a key question to define the problem statement and broke it down into four main approaches.

The “Chóp Chéc” prototype offers an exciting glimpse into the future of smart career guidance. With an intuitive, interactive interface, users can take science-based personality quizzes, explore their strengths through detailed analyses, and experience realistic career simulations.

The system then delivers personalized career suggestions tailored to each individual — turning self-discovery into a fun, meaningful journey.

“Chóp Chéc” is an AI-powered prototype designed to tackle key challenges in modern career orientation through three core pillars.

1. Personalization – Integrating learning data with personality analysis to help students uncover their strengths and make confident career choices.
2. Experiential Learning – Offering interactive career simulation games that let users experience real professions and gain practical insights.
3. Adaptability & Growth – Using AI analytics to refine recommendations as users grow and their interests evolve

What Have We Learned From This Competition?

• A well-structured workflow—from research to design—helped us manage scope, meet deadlines, and coordinate tasks effectively.
• Mentor and stakeholder insights deepened our understanding of the problem and improved the user-centric flow of our solution.
• Using Figma and establishing a Design System early ensured design consistency and seamless cross-platform experiences.
• Analyzing and distilling large amounts of data honed our analytical thinking and decision-making skills.
• We learned that staying adaptable and adjusting our approach when needed often led to more creative and effective results.

A Message We Want to Leave Behind <3

“Chóp Chéc” showcases how personalization and interactivity can transform career guidance into a more meaningful and engaging.

We extend our sincere thanks to Lollypop Design Studio for organizing Designathon 2025, an inspiring event that strengthened our passion for empowering young people to explore and pursue careers that truly reflect their purpose.