Know what your users want with Usability Testing

Strengthen your BrandIn-depth InsightBetter PositioningIncrease your profitsTo Build Trust

Here are the best times to run usability tests :

• When you want to benchmark an existing experience, test your current product to identify issues and bottlenecks to help you figure out what to focus on next.
• During the design process Testing basic, low-fi prototypes right through to the final product helps to ensure youre on the right track, and not sinking precious design and development time into building the wrong thing.
• When you want to learn about your competitors and Want some insight into how users perceive your competitors products? Theres nothing stopping you from conducting a usability test of their products.

When recruiting participants, its important to find people who are representative of your end-users so that the test makes sense to them. This can be done in the following ways :

• If you have access to a pool of participants (like employees in case of an internal product or your customer mailing list, or if you have physical contact with users on-field) then reaching out to these potential participants can be done for the purpose of the study.
• By advertising on social media channels or by running banners or pop-ups on your website.
• We also make use of dedicated recruitment providers, which generally have access to a wide variety of potential participants, which can make this a fast and easy way to source relevant people with minimal effort.

You can choose to conduct usability testing in person with your participant in the same room as you, or remotely through video calling software with screen sharing functionality.

Theres also unmoderated testing, in which your participant takes part in your test in their own time over the internet.

Yes, its possible to perform testing with users based remotely. Our team uses various remote testing tools to perform moderated and unmoderated usability testing with such users.

A typical usability testing engagement involves Usability Analysts, UX designer and a project manager. Projects with a larger scope might need the involvement of Team leads and UI designers as well.

You will receive a comprehensive report that will primarily include the methodology used, test results, findings and actionable recommendations on what and how to improve your product/application/platform. Each finding will be differentiated by levels of severity and will have a basis in data in what was actually seen and heard from the user. The findings will be supported with parts of screens and maybe short video clips to illustrate specific areas that are working particularly well or that are causing problems for users.

Length of the usability testing entirely depends on the scope of the project. Testing can last from a two-week duration to a month, depending on the extensiveness of the product/application/platform and depth of insights needed.

First, the usability team will evaluate your application, product or platform to identify and document the scope of the engagement. Once the scope is agreed by the client, the team then sets out to plan the study and recruit the right users.The usability team then performs the test using different tools, methods and metrics to obtain user feedback on the product/application/platform. The data further distilled to identify major problems and provide actionable recommendations to improve the experience.