Revolutionising Payment Experiences with a Future-Ready Website

Celeris is a unified payment orchestration platform designed to streamline payment processes for businesses, enabling them to manage multiple payment methods efficiently and enhance customer experiences​. The platform serves a diverse customer base, including direct e-commerce merchants, ISOs, acquirers, neo-banks, fintechs, and enterprise clients, providing a white-label, cloud-native payment gateway as a PaaS (Platform-as-a-Service)​

 

Celeris stands for Trust, Innovation, Speed, Integrity, Knowledge, Motivation, and Teamwork, providing cutting-edge payment solutions that cater to diverse business needs. Competing with Ixxopay, ACI-Pay.On, and Primer.io, Celeris sets itself apart through exceptional customer service, security, and innovation, particularly in emerging markets.

 

To reinforce its trustable, professional, and elevating brand identity, Celeris sought a bold, dynamic, interactive, and mobile-responsive website redesign. The goal was to enhance its digital presence, reduce reliance on paid ads, and establish itself as a leader in payment orchestration.

We first looked at the biggest pain points in the existing website that led to high drop-off rates and low click-through rates. The existing website struggled with low engagement and weak storytelling, making it difficult to convey Celeris’ value.

 

Additionally, unstructured information and a text-heavy interface created navigation challenges, while an outdated UI further hindered user engagement and conversions.

The team facilitated workshops and user interviews with stakeholders and  end-users to gather insights around current understanding, usage & expectations

 

We started with understanding the product from the stakeholders. Looking into the positives and areas of improvement for celeris as well as its competitors.

 

Some of the key points were:

1. Stronger Storytelling & Brand Positioning – Incorporate compelling narratives to position Celeris as a dependable payment partner and clearly communicate its value proposition.

 

2. Enhanced User Engagement & Interaction – Create a visually appealing, interactive experience to improve user retention, engagement, and time spent on the site.

 

3. Improved Conversion & Retention – Optimize the website to increase lead generation, boost conversion rates, and enhance user retention through a seamless digital experience.

 

4. Outdated & Static Visuals – The website UI was old and outdated and less reflective of Celeris’ innovative approach.

Based on our research, we identified a critical gap in how Celeris presents its value. “Payment professionals visiting the Celeris website struggle to quickly understand its offerings, navigate relevant solutions, and engage with the platform due to unstructured content, poor discoverability, and a lack of interactivity. This negatively impacts user retention, trust, and conversion rates”

 

Design Goal

 

1.Enhance Navigation & Content Structure – Simplify the user journey by structuring content intuitively, ensuring users can quickly find relevant solutions.

 

2.Increase Engagement with Interactive Elements – Implement dynamic visuals, animations, and storytelling techniques to make the experience more engaging.

 

3.Improve Digital Discoverability – Optimize SEO strategies and content architecture to increase organic traffic and inbound leads.

 

4.Boost Conversions & User Retention – Strategically place clear CTAs that guide users towards demo requests, inquiries, and deeper engagement with Celeris.

 

Strengthen Brand Storytelling & Visual Identity – Clearly communicate Celeris’ value proposition, differentiators, and solutions while enhancing its overall look and feel with a bold, modern, and professional rebrand that reflects innovation and trust.