Know what your users want with Usability Testing
Strengthen your BrandIn-depth InsightBetter PositioningIncrease your profitsTo Build Trust

Identify usability issues and validate product assumptions to build easy to use products for your users.

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We have tested more than 100 websites and mobiles apps with insightful results.

What is Usability Testing?

Usability Testing is evaluating a product or services overall experience by testing it with representative users.

Why do you need a Usability Testing?

Testing websites/apps with actual users, at different stages of design and development, can help teams and managers. Unbiased feedback from the users can help companies deliver the right features to end-users.

  • Remove Ambiguity

    To eliminate all the guess work and assumptions around your product.

  • Reach Business Goals

    To remove the mismatch between business goals and user expectations

  • Upgrading the product

    An existing product can be improved drastically.

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What are the benefits of Usability Testing?

Usability Testing is useful in identifying gaps in the functionality of a website and applications. It helps companies measure their products effectiveness & efficiency.

  • Verified Feedback

    Get unbiased real user feedback on your product

  • Product Validation

    Validate the products user experience and satisfaction

  • Identify Problems

    Identify critical problem/issues with your product

  • Reach Business Goals

    Check if the product design is matching business decisions to real-world use

How is Usability Testing conducted?

This is a method to evaluate how easy and useful it is to use a website/app. The test is conducted by usability experts with real users. The goal is to gather real user feedback and use these findings to shape and improve the product.

Steps
  1. Plan

    A test plan and script is drafted to understand what are we going to test and how we will measure the results

  2. Recruit

    Users having optimal criteria are recruited to get the right insights

  3. Perform

    Users are shown a design and given tasks and goals to perform

  4. Document

    Users verbal answers and physical cues are observed, recorded and documented

  5. Synthesize

    Problems and issues are identified, distilled, and prioritised

  6. Recommend

    Recommendations are provided to ensure a continued user experience

Some fun facts about Usability Testing

Some facts that are absolutely needed to be aware of about Usability testing.

  • Support Cost

    80-90% reduction in support cost after performing usability testing.

  • Conversion Rate

    Approximate 14% increase in conversion rate and 20% fewer support calls after A/B testing

  • Development Time

    Usability Testing reduces the development time of a project by approximate 33% to 50%

  • Pre-Development Fix

    The cost of fixing an error after development is 100x that of fixing it before development.

Why work with us?

At Lollypop we have been building successful digital products for more than half-a-decade. We have experience in applying Usability Testing methodologies for clients, across different industries.

  • UX Research lab

    We observe and document user actions in a fully-equipped in-house usability lab

  • Remote Usability Testing

    We can get feedback from users across the globe with Moderated or Unmoderated usability testing

  • Website/Mobile app testing

    We perform testing on design prototypes, mobile apps, websites & all interactive touch devices for various platforms like Android, iOS, & Windows.

  • User recruitment partners

    We tap the right users of your product to get the most meaningful insights

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faq

When in doubt, always ask

  • When should you perform usability testing?

    Here are the best times to run usability tests :

    • When you want to benchmark an existing experience, test your current product to identify issues and bottlenecks to help you figure out what to focus on next.
    • During the design process Testing basic, low-fi prototypes right through to the final product helps to ensure youre on the right track, and not sinking precious design and development time into building the wrong thing.
    • When you want to learn about your competitors and Want some insight into how users perceive your competitors products? Theres nothing stopping you from conducting a usability test of their products.
  • How do you get users for usability testing?

    When recruiting participants, its important to find people who are representative of your end-users so that the test makes sense to them. This can be done in the following ways :

    • If you have access to a pool of participants (like employees in case of an internal product or your customer mailing list, or if you have physical contact with users on-field) then reaching out to these potential participants can be done for the purpose of the study.
    • By advertising on social media channels or by running banners or pop-ups on your website.
    • We also make use of dedicated recruitment providers, which generally have access to a wide variety of potential participants, which can make this a fast and easy way to source relevant people with minimal effort.
  • What are the different kinds of usability testing?

    You can choose to conduct usability testing in person with your participant in the same room as you, or remotely through video calling software with screen sharing functionality.

    Theres also unmoderated testing, in which your participant takes part in your test in their own time over the internet.

  • Is it possible to perform testing with users based remotely?

    Yes, its possible to perform testing with users based remotely. Our team uses various remote testing tools to perform moderated and unmoderated usability testing with such users.

  • What kind of team performs usability testing?

    A typical usability testing engagement involves Usability Analysts, UX designer and a project manager. Projects with a larger scope might need the involvement of Team leads and UI designers as well.

  • What does the output of usability testing look like?

    You will receive a comprehensive report that will primarily include the methodology used, test results, findings and actionable recommendations on what and how to improve your product/application/platform. Each finding will be differentiated by levels of severity and will have a basis in data in what was actually seen and heard from the user. The findings will be supported with parts of screens and maybe short video clips to illustrate specific areas that are working particularly well or that are causing problems for users.

  • How much time does it take to perform usability testing?

    Length of the usability testing entirely depends on the scope of the project. Testing can last from a two-week duration to a month, depending on the extensiveness of the product/application/platform and depth of insights needed.

  • How do experts in Lollypop approach a usability testing project?

    First, the usability team will evaluate your application, product or platform to identify and document the scope of the engagement. Once the scope is agreed by the client, the team then sets out to plan the study and recruit the right users.The usability team then performs the test using different tools, methods and metrics to obtain user feedback on the product/application/platform. The data further distilled to identify major problems and provide actionable recommendations to improve the experience.

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