Identify usability issues and validate product assumptions to build easy to use products for your users.
We have tested more than 100 websites and mobiles apps with insightful results.
Usability Testing is evaluating a product or services overall experience by testing it with representative users.
Testing websites/apps with actual users, at different stages of design and development, can help teams and managers. Unbiased feedback from the users can help companies deliver the right features to end-users.
To eliminate all the guess work and assumptions around your product.
To remove the mismatch between business goals and user expectations
An existing product can be improved drastically.
Usability Testing is useful in identifying gaps in the functionality of a website and applications. It helps companies measure their products effectiveness & efficiency.
Get unbiased real user feedback on your product
Validate the products user experience and satisfaction
Identify critical problem/issues with your product
Check if the product design is matching business decisions to real-world use
This is a method to evaluate how easy and useful it is to use a website/app. The test is conducted by usability experts with real users. The goal is to gather real user feedback and use these findings to shape and improve the product.
A test plan and script is drafted to understand what are we going to test and how we will measure the results
Users having optimal criteria are recruited to get the right insights
Users are shown a design and given tasks and goals to perform
Users verbal answers and physical cues are observed, recorded and documented
Problems and issues are identified, distilled, and prioritised
Recommendations are provided to ensure a continued user experience
Some facts that are absolutely needed to be aware of about Usability testing.
80-90% reduction in support cost after performing usability testing.
Approximate 14% increase in conversion rate and 20% fewer support calls after A/B testing
Usability Testing reduces the development time of a project by approximate 33% to 50%
The cost of fixing an error after development is 100x that of fixing it before development.
At Lollypop we have been building successful digital products for more than half-a-decade. We have experience in applying Usability Testing methodologies for clients, across different industries.
We observe and document user actions in a fully-equipped in-house usability lab
We can get feedback from users across the globe with Moderated or Unmoderated usability testing
We perform testing on design prototypes, mobile apps, websites & all interactive touch devices for various platforms like Android, iOS, & Windows.
We tap the right users of your product to get the most meaningful insights
Here are the best times to run usability tests :
When recruiting participants, its important to find people who are representative of your end-users so that the test makes sense to them. This can be done in the following ways :
You can choose to conduct usability testing in person with your participant in the same room as you, or remotely through video calling software with screen sharing functionality.
Theres also unmoderated testing, in which your participant takes part in your test in their own time over the internet.
Yes, its possible to perform testing with users based remotely. Our team uses various remote testing tools to perform moderated and unmoderated usability testing with such users.
A typical usability testing engagement involves Usability Analysts, UX designer and a project manager. Projects with a larger scope might need the involvement of Team leads and UI designers as well.
You will receive a comprehensive report that will primarily include the methodology used, test results, findings and actionable recommendations on what and how to improve your product/application/platform. Each finding will be differentiated by levels of severity and will have a basis in data in what was actually seen and heard from the user. The findings will be supported with parts of screens and maybe short video clips to illustrate specific areas that are working particularly well or that are causing problems for users.
Length of the usability testing entirely depends on the scope of the project. Testing can last from a two-week duration to a month, depending on the extensiveness of the product/application/platform and depth of insights needed.
First, the usability team will evaluate your application, product or platform to identify and document the scope of the engagement. Once the scope is agreed by the client, the team then sets out to plan the study and recruit the right users.The usability team then performs the test using different tools, methods and metrics to obtain user feedback on the product/application/platform. The data further distilled to identify major problems and provide actionable recommendations to improve the experience.