Vui Hội Làng – a mobile game that brings the cultural richness of Vietnamese traditional folk games to a modern audience. By allowing players to role-play as a good citizen who help to upgrade and modernize traditional villages across Vietnam. Through tasks, mini-games, and collaborative efforts, players can experience the charm of Vietnam’s cultural heritage while participating in community building. Our game aims to preserve and revitalize traditional customs while appealing to a tech-savvy, game-loving generation.
Challenges:
The cultural values and traditional significance of folk games are gradually being lost, as Vietnamese youth face limited opportunities to access and participate in them. The challenge lies in preserving and revitalizing these games in a way that resonates with modern society, ensuring their continuity and appeal to the younger generation.
Solution:
Short term:
Long term:
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Traditional cultural identities are important values of a nation. In Vietnam, some cultures are gradually being forgotten, including Folk Games that are less popular in Vietnamese people’s lives. Especially, for today’s young people who are progressively forgetting or not knowing about Folk Games.
Therefore, we began to research by finding out the reasons why folk games are increasingly “mai một” and interviews with users to get to know the target groups to understand their behaviors, pain points, and expectations for a product that helps them not forget folk games.
This game re-creates Vietnamese street life style through images of street vendors and local specialties.
Pros:
A business simulation game that help users improve tactical thinking. It has interesting ranking system which stimulates Vietnamese street vendor style.
Cons:
Limited interaction with other players.
Stimulates Vietnamese folk game - O An Quan
Pros:
Able to play and socialize with friends and other players.
Cons:
This game does not bring high educational value to users. Low return rate due to lack of motivation to continue playing.
Educational game about traffic safety through funny and simple mini-games.
Pros:
Road safety education through fun and simple mini-games. Integrate mobile game with multimedia marketing campaign to gain Awareness effectively.
Cons:
This game only has short-term impact. Users do not have the motivation to return in the long run.
There are 4 factors that make most mobile games successfully conquer young users: Gamification, Educated, Ranking system, Consistent graphical style.
At this phase, each team member will outline their own ideas within a certain time. This helps the team have different perspectives as well as different solution, and choosing the best and most suitable solution for the user team.
The design phase focuses on creating user-centered interfaces and experiences that blend traditional folk games with modern, engaging visuals and interactions.
Vui Hội Làng offers a fun role-playing experience of Vietnamese folk culture. Players can enter their names, choose characters like the older brother, mischievous boy, or charming sister, and explore the Northern, Central, or Southern regions.
With a friendly interface and vibrant visuals, the app promises an exciting cultural journey. Start exploring today!
The Homepage of Vui Hội Làng recreates the atmosphere of a traditional Vietnamese village with familiar locations such as the Village Hall, Village Gate, the Elder’s House, and the Banyan Tree. Players can explore, complete quests, manage resources, and interact with characters across different areas. The toolbar on the right provides features like server switching, friend management, leaderboards, and a shop, making navigation easy. The bright and lively interface offers a familiar, culturally rich experience inspired by Vietnamese folk traditions.
On the game description screen, the app seamlessly integrates information about the origin, history, and cultural significance of the folk game, along with instructions for both real-life play and in-game participation. Before starting, players are informed about the energy cost and the exciting rewards they can earn, enhancing motivation and engagement. Additionally, users can choose to play solo or with friends, fostering interactive experiences and stronger connections within the game.
These screens provide interactive spaces for players to connect within the game.
In the Lobby: Players can invite friends, find online users, and start games together, using microphone, speaker, and chat features to enhance interaction and connection.
On the Leaderboard: It shows player rankings across Northern, Central, and Southern servers, allowing players to track scores, compete, and improve.
While the game loads and runs, players are introduced to elements of Vietnamese culture. Traditional items such as bánh chưng and bánh dày will appear throughout the gameplay, offering an immersive experience that connects players to the rich heritage of Vietnam. These cultural symbols enhance the gaming journey, adding depth and a sense of discovery at every turn.
The “Vui Hội Làng” prototype offers a vibrant first glimpse into the world of Vietnamese folk culture. Players can explore an engaging interface, interact with lively characters, and experience key features such as character creation, playing-games, leaderboards, and friend connections. This version not only tests usability and functionality but also provides an opportunity for players to offer feedback and help perfect the game. Join the experience now and be part of the journey to develop Vui Hội Làng!
The “Vui Hội Làng” project shows the dedication and teamwork of our group, leading to important lessons and great achievements:
We express our gratitude to Lollypop Design Studio for crafting an engaging platform that enabled us to connect and foster memorable experiences while deepening our appreciation for Vietnamese traditional folk games.
UX/UI Designer
UX/UI Designer
Graphic Designer
Product Owner
Web Designer
UX/UI Designer
